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Changing Appearances to Reflect the Inner Purpose

We’ve been working really hard on making our image match our purpose. There are so many great reasons to buy our coffee and we find that sometimes we lose our purpose AND our customers’ attention when trying to relay that message to them. Sure, we have organic, fairly traded, shade grown, top 1% of the coffee available on the market (and if you’re already buying from us, you probably started skimming because you’ve heard that message so much!) Really though, what is our main purpose? Sure, we’re a business trying to make money, but there is so much more to it than that.

With these thoughts in mind, we set out to rework the look of our site and will continue to update the message as the weeks progress. We wanted to first share this with our readers, our facebook fans, and our twitter followers. has been redesigned to convey our heart and our focus. What good is great coffee that doesn’t also bring hope and restoration to the growers?

Check it out!

Thanks for reading and keep on changing the world with us!

Dan and Matt – CICR

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Coffee, The World in Your Cup – The Burke Museum


Wow! This was a great time. First off, to those of you that showed up because of our Twitter messages, Facebook updates, or word of mouth, “Thanks so much!” This was an awesome event and the Burke Museum did a great job setting up the story of coffee from plant to cup. We were able to meet so many new people and tell the story of CICR, our focus on breaking the cycle of poverty through ethical coffee and teaching some Coffee 101. We gave out over 200 free lattes and cups of drip coffee! The response was incredible!

My lovely wife gave out cups of our Brazil Coffee (March 09’s coffee of the month) and showed interested parties the difference between green coffee and unroasted Swiss Water Processed coffee.They were able to handle the green beans and taste the finished product. Jeff, pulled 1 shot of espresso for a gentleman and then went into “talk mode” (which I got to tease him for)! All teasing aside, it was great because he was really able to explain the mission of our company and help people understand that there is more to “Coffee, The World in Your Cup” than just a beverage. It tied the exhibit into our ethical coffee very well.

Myself? Well, I made a bunch of lattes, macchiatos, cappuccinos, americanos, and straight espressos and pulled all the shots after Jeff’s token espresso in the picture to the left (haha… I can’t give it up!) I was also able to explain more of the technical details of flavor characteristics of coffee as well as some of the best extraction methods (eg. Varietal Supremo is best used in espresso). Oh yeah, and as the company “geek”, I had fun Tweeting the event live (with pictures) and shooting images with my camera for use on our blog and Facebook page.

All in all, we had a great time and got to meet a lot of new people as well as see some familiar faces. Most importantly, we were able to explain how our customers were able to break the cycle of poverty in many coffee growing villages just through purchasing ethical coffee.

Thanks for supporting us! Your support helps us continue forward!



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We’re Live!


We’ve been working hard on a new way for our customers to learn more about the world of coffee. Are you interested in our company, our commitment to excellence, ethical coffee and the people that grow our coffee? We have found that whenever we get a chance to chat one-on-one with someone and are able to tell them our focus from our hearts, they always become more involved and more a part of their daily cup of coffee.

Get Into Your Coffee…

Ok, we don’t mean that you need to start dipping your fingers in your morning cup of Papua New Guinea coffee or take a bath in that dark roasted Sumatra coffee. What we’re trying to say is “Get into your coffee and understand what you’re drinking and why you’re drinking it!”.


There is so much to know and coffee affects so many people globally. It isn’t that hard to start learning… it’s just a matter of being a part of a community…


CICR is proud to introduce our blog to our Coffee Lover’s Club members, our Wholesale customers, our Licensee’s worldwide, and anyone else that wants to learn more and “Get Into Their Coffee…”

Enjoy being a part of the community surrounding the coffee you drink daily!

We’ll see ya there!

Camano Island Coffee Roasters