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Changing Appearances to Reflect the Inner Purpose

We’ve been working really hard on making our image match our purpose. There are so many great reasons to buy our coffee and we find that sometimes we lose our purpose AND our customers’ attention when trying to relay that message to them. Sure, we have organic, fairly traded, shade grown, top 1% of the coffee available on the market (and if you’re already buying from us, you probably started skimming because you’ve heard that message so much!) Really though, what is our main purpose? Sure, we’re a business trying to make money, but there is so much more to it than that.

With these thoughts in mind, we set out to rework the look of our site and will continue to update the message as the weeks progress. We wanted to first share this with our readers, our facebook fans, and our twitter followers. CamanoIslandCoffee.com has been redesigned to convey our heart and our focus. What good is great coffee that doesn’t also bring hope and restoration to the growers?

Check it out! https://camanoislandcoffee.com

Thanks for reading and keep on changing the world with us!

Dan and Matt – CICR

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