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Is it time to ReThink Your Organization’s Coffee Program?

ReThink Coffee – Sustainable Coffee Program for Organizations and Churches

We wanted to take this opportunity to announce our newest venture with Agros. ReThink coffee is a new way to look at your organization or church missions program. Instead of purchasing coffee that keeps people in a cycle of poverty and then giving money out to various missions, ReThink coffee offers a better way to do real missions work.

Many people do not understand that coffee is the second largest commodity in the world… next to oil. While we can’t make much of a difference with our oil purchases – we can all make a huge difference in our coffee purchases. If every coffee drinker were to be more responsible in their coffee purchases – poverty in many of the world’s rural areas would be overcome.

We use the term “The coffee that helps you sleep at night” because every time you purchase coffee… you know that you are helping third-world farmers on their path to sustainability. This work allows us to truly “Teach a man to fish” instead of “giving a man a fish”. When we help a family through loans and education to first own their own land this gives them the opportunity to have hope for their future and as a direct result of our support for the products they grow they now have life. When we give them a handout or a short-term fix, fear is created because they don’t know who to go to tomorrow.

As Americans, we must change our thinking from “is this the best price for coffee?” to “will this small amount of money be multiplied to create the most good in the lives of the people who earn it?”

For more information please go to and remember whenever you purchase your next package of coffee, make sure it is certified organic…shade grown…and fairly traded.

Thanks for coming along with us on this journey of responsible consumerism – and remember next time you are re-thinking your coffee selection…there is really a coffee that helps you sleep at night.

If you’re interested in getting coffee for your organization or you are looking for a new church coffee program, please visit ReThink Coffee’s website to buy ethical coffee.

Jeff – CICR


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